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Question asked: What do you understand by this statement?

160:1.2 “The commonplace lure of existence must be transferred from one’s conventional and established ideas to the higher realms of unexplored ideas and undiscovered ideals.”

Answer: It is an inspirational instruction encouraging us to make the transition from the life as it is lived in the flesh following and the following of the mores of the time to the life as it is lived in the spirit once you have made the conversion and become a son or daughter of God. It is the very attempt to contemplate values and meanings of the life as it is lived in the spirit that draws us ever closer to the knowledge and will of the Father of Love and the higher manifestations of the life as it is lived in the Spirit. 

Said Jesus about those who have been born from above. 

  ^144:8.4 "Verily, verily, I say to you, among those born of women there has not arisen a greater than John the Baptist; yet he who is but small in the kingdom of heaven is greater because he has been born of the spirit and knows that he has become a son of God."

There is also a warning to those who refuse to be attracted to the higher realms and enter into the higher life that begins our ascension career to the Father of Love.

^139:12.5 "There is a way that seems right to a man, but the end thereof is death." It is altogether possible to fall victim to the peaceful deception of pleasant adjustment to the paths of sin and death.

The Father desires that all of his earth children receive the free gift of Eternal Life and enter into the merciful ministry of salvation of his Son that then insures our survival. 

Judus Iscariot  fell into this deceptive trap of only viewing life as a mortal of the realm rather than as an ascending faith son of God which ended in his betrayal of the Master.